Customer churn prediction in telecommunication industry using artificial neural network model
As the market becomes gradually more saturated and competition is fierce among the telecomunication companies, keeping and retaining existing customers become a priority to service providers. Customer retention program is one of the main strategies adopted in order to keep customers loyal to their p...
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| Format: | Thesis Book |
| Language: | English |
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Table of Contents:
- 1. Introduction
- 2. Literature review
- 3. Methodology
- 4. Analysis and results
- 5. Conclusion and recommedations