Customer churn prediction in telecommunication industry using artificial neural network model

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Customer churn prediction in telecommunication industry using artificial neural network model

As the market becomes gradually more saturated and competition is fierce among the telecomunication companies, keeping and retaining existing customers become a priority to service providers. Customer retention program is one of the main strategies adopted in order to keep customers loyal to their p...

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Bibliographic Details
Main Author:	Mohammad Ridwan Ismail (Author)
Corporate Author:	Universiti Sultan Zainal Abidin . Faculty of Informatics and Computing
Format:	Thesis Book
Language:	English
Subjects:	Universiti Sultan Zainal Abidin > Dissertations Universiti Sultan Zainal Abidin > Faculty of Informatics and Computing > Dissertations Customer services > Communication systems Telecommunications > Social aspects Dissertations, Academic

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