Discover your CEO brand [ secrets to embracing and maximizing your unique value as a leader
An expert CEO coach shares her proven methods that help business leaders discover their unique leadership "brand" and use it to propel themselves to the highest level in their field
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill ,
c2012
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| Online Access: | McGraw Hill |
Table of Contents:
- 1. Why you need a brand-and why your brand matters
- 2. How exceptional leader brands are built
- 3. Your CEO brand - the story of you
- 4. Brand recognition - what do people say about you?
- 5. Leveraging your brand to drive spectacular results
- 6. Personal choices that burnish your reputation
- 7. Communicate your leadership brand
- 8. Social media and brand - what today's CEO must know
- 9. CEO brand "disaster avoidance kit" - do not harm
- 10. Your personal brand team - people who make you look good
- 11. Ten fast-track tips to accelerate brand building
- 12. Your leadership legacy - writing history today