Careers in marketing [
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill ,
c2009
|
| Edition: | 4th ed |
| Series: | VGM professional careers series
|
| Subjects: | |
| Online Access: | McGraw-Hill |
Table of Contents:
- 1. Marketing careers in the twenty-first century
- 2. Careers in marketing research
- 3. Careers in product development
- 4. Careers in advertising and sales promotion
- 5. Careers in public relations and customer service
- 6. Careers in industrial, wholesale, and direct sales
- 7. Careers in retailing
- 8. Careers in marketing management
- 9. Careers in global marketing
- 10. Careers in education, consulting, entrepreneurship, and franchising
- 11. Economic trends and their impact on marketing careers
- 12. Beginning a successful career in marketing