Managerial economics : applications, strategy, and tactics

Bibliographic Details
Main Authors: McGuigan, James R. (Author), Harris, Frederick H. deB (Author), Moyer, R. Charles , 1945- (Author)
Format: Book
Language:English
Published: Australia : South-Western , c2002
Edition:9th ed
Subjects:
Table of Contents:
  • 1. Introduction
  • 2. Demand and forecasting
  • 3. Production and cost
  • 4. Pricing and output decisions: strategy and tactics
  • 5. Long-term investment decisions and risk management