Marketing management : knowledge and skills

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Marketing management : knowledge and skills

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Helps you enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies

Bibliographic Details
Main Authors:	Peter, J. Paul (Author), Donnelly, James H. (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill/Irwin , c2013
Edition:	11th ed
Subjects:	Marketing > Management Marketing > Management > Case studies

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