Marketing management : knowledge and skills
Helps you enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin ,
c2013
|
| Edition: | 11th ed |
| Subjects: |
| Summary: | Helps you enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies |
|---|---|
| Physical Description: | xvii, 796 p. : ill. (some col.) ; 27 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0077861051 9780077861056 |