Marketing management knowledge and skills
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
c2013
|
| Edition: | 11th ed |
| Subjects: |
| Physical Description: | xvii, 796 p. ill. (some col.) 27 cm |
|---|---|
| ISBN: | 0077861051 9780077861056 |