APA (7th ed.) Citation

Peter, J. P., & Donnelly, J. H. (2013). Marketing management: Knowledge and skills (11th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills. 11th ed. New York: McGraw-Hill/Irwin, 2013.

MLA (9th ed.) Citation

Peter, J. Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills. 11th ed. McGraw-Hill/Irwin, 2013.