Strategic management : competitiveness and globalization concepts
Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you need to apply strategic management tools and techniques...
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Australia :
Cengage Learning ,
c2013
|
| Edition: | 11th ed |
| Subjects: |
Table of Contents:
- 1. Strategic management inputs
- 2. Strategic actions: strategy formulation
- 3. Strategic actions: strategy implementation