Strategic management : competitiveness and globalization concepts
Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you need to apply strategic management tools and techniques...
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Australia :
Cengage Learning ,
c2013
|
| Edition: | 11th ed |
| Subjects: |
Badak General Collection
| Call Number: |
HD30 28 H581 2013 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 1000162332 | OPEN SHELF (30 DAYS) | Book | Available |