Strategic management : competitiveness and globalization concepts
Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you need to apply strategic management tools and techniques...
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Australia :
Cengage Learning ,
c2013
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| Edition: | 11th ed |
| Subjects: |
| Summary: | Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you need to apply strategic management tools and techniques for increased performance |
|---|---|
| Item Description: | Includes index |
| Physical Description: | xxvi, 422 p. : col. ill. ; 25 cm. |
| ISBN: | 1285425189 9781285425184 |