Designing B2B brands : lessons from Deloitte and 195,000 brand managers
"This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added bra...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley ,
c2013
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| Subjects: |
Table of Contents:
- 1. Defining it
- 2. Building it
- 3. Using it
- 4. Defending it