Designing B2B brands lessons from Deloitte and 195,000 brand managers

Designing B2B brands lessons from Deloitte and 195,000 brand managers

Bibliographic Details
Main Authors: Martinez Onaindia, Carlos (Author), Resnick, Brian 1974- (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey Wiley c2013
Subjects:
Brand name products > Management
Branding (Marketing) > Management
Corporate image
Logos (Symbols) > Design
Trademarks > Design

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5415 1255 M37 2013
Accession Item Category Format Status Notes
1000159936 OPEN SHELF (30 DAYS) Book Available

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