Designing B2B brands : lessons from Deloitte and 195,000 brand managers
"This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added bra...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley ,
c2013
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| Subjects: |
Badak General Collection
| Call Number: |
HF5415 1255 M37 2013 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1000159936 | OPEN SHELF (30 DAYS) | Book | Available |