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Designing B2B brands lessons from Deloitte and 195,000 brand managers

Bibliographic Details
Main Authors:	Martinez Onaindia, Carlos (Author), Resnick, Brian 1974- (Author)
Format:	Book
Language:	English
Published:	Hoboken, New Jersey Wiley c2013
Subjects:	Brand name products > Management Branding (Marketing) > Management Corporate image Logos (Symbols) > Design Trademarks > Design

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