Designing B2B brands : lessons from Deloitte and 195,000 brand managers

Designing B2B brands : lessons from Deloitte and 195,000 brand managers

"This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added bra...

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Bibliographic Details
Main Authors: Martinez Onaindia, Carlos (Author), Resnick, Brian , 1974- (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey : Wiley , c2013
Subjects:
Brand name products > Management
Branding (Marketing) > Management
Corporate image
Logos (Symbols) > Design
Trademarks > Design

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