Designing B2B brands lessons from Deloitte and 195,000 brand managers

Bibliographic Details
Main Authors:	Martinez Onaindia, Carlos (Author), Resnick, Brian 1974- (Author)
Format:	Book
Language:	English
Published:	Hoboken, New Jersey Wiley c2013
Subjects:	Brand name products > Management Branding (Marketing) > Management Corporate image Logos (Symbols) > Design Trademarks > Design

MARC


LEADER	00000cam a2200000 7i4500
001	0000083773
008	130603s2013 nju eng
020			\|a 1118457471 (hardback : alk. paper)
020			\|a 9781118457474 (hardback : alk. paper)
050	0	0	\|a HF5415.1255 \|b .M37 2013
090	0	0	\|a HF5415.1255 \|b .M37 2013
100	1		\|a Martinez Onaindia, Carlos \|e author
245	1	0	\|a Designing B2B brands \|b lessons from Deloitte and 195,000 brand managers \|c Carlos Martinez Onaindia & Brian Resnick
260			\|a Hoboken, New Jersey \|b Wiley \|c c2013
300			\|a xiii, 209 p. \|b col. ill. \|c 29 cm
650		0	\|a Brand name products \|x Management
650		0	\|a Branding (Marketing) \|x Management
650		0	\|a Corporate image
650		0	\|a Logos (Symbols) \|x Design
650		0	\|a Trademarks \|x Design
700	1		\|a Resnick, Brian \|d 1974- \|e author
999			\|a 1000159936 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus