Designing B2B brands lessons from Deloitte and 195,000 brand managers

Designing B2B brands lessons from Deloitte and 195,000 brand managers

Bibliographic Details
Main Authors: Martinez Onaindia, Carlos (Author), Resnick, Brian 1974- (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey Wiley c2013
Subjects:
Brand name products > Management
Branding (Marketing) > Management
Corporate image
Logos (Symbols) > Design
Trademarks > Design
Description
Physical Description:xiii, 209 p. col. ill. 29 cm
ISBN:1118457471 (hardback : alk. paper)
9781118457474 (hardback : alk. paper)

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