Martinez Onaindia, C., & Resnick, B.. (2013). Designing B2B brands: Lessons from Deloitte and 195,000 brand managers. Wiley.
Chicago Style (17th ed.) CitationMartinez Onaindia, Carlos, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Hoboken, New Jersey: Wiley, 2013.
MLA (9th ed.) CitationMartinez Onaindia, Carlos, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley, 2013.
Warning: These citations may not always be 100% accurate.