Designing brand identity : an essential guide for the whole branding team
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, this text offers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcas...
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons ,
c2013
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
MARC
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| 005 | 20140126093000.0 | ||
| 008 | 130529s2013 nju eng | ||
| 020 | |a 1118099206 (hardback : alk. paper) | ||
| 020 | |a 9781118099209 (hardback : alk. paper) | ||
| 020 | |a 9781118416174 (ebook) | ||
| 020 | |a 9781118418741 (ebook) | ||
| 020 | |a 9781118431634 (ebook) | ||
| 020 | |a 9781118465011 (ebook) | ||
| 020 | |a 9781118465028 (ebook) | ||
| 050 | 0 | 0 | |a HD69.B7 |b W44 2013 |
| 090 | 0 | 0 | |a HD69.B7 |b W44 2013 |
| 100 | 1 | |a Wheeler, Alina , |e author | |
| 245 | 1 | 0 | |a Designing brand identity : |b an essential guide for the whole branding team |c Alina Wheeler |
| 250 | |a 4th ed | ||
| 260 | |a Hoboken, New Jersey : |b John Wiley & Sons , |c c2013 | ||
| 300 | |a x, 326 p. : |b col. ill. ; |c 29 cm. | ||
| 504 | |a Includes bibliographical references (p. 314-315) and indexes | ||
| 520 | |a From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, this text offers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands | ||
| 650 | 0 | |a Advertising |x Brand name products | |
| 650 | 0 | |a Brand name products | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Trademarks |x Design | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1212/2012020851-t.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1302/2012020851-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy1212/2012020851-d.html |
| 999 | |a 1000159958 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||
| 999 | |a 1000161921 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||