Designing brand identity : an essential guide for the whole branding team

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, this text offers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcas...

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Bibliographic Details
Main Author:	Wheeler, Alina (Author)
Format:	Book
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons , c2013
Edition:	4th ed
Subjects:	Advertising > Brand name products Brand name products Branding (Marketing) Trademarks > Design
Online Access:	Table of contents only Contributor biographical information Publisher description

Internet

Table of contents only
Contributor biographical information
Publisher description

Badak General Collection

Holdings details from Badak General Collection
Call Number:	HD69 B7 W44 2013

Accession	Item Category	Format	Status	Notes

1000159958

OPEN SHELF (30 DAYS)

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1000161921