Designing brand identity : an essential guide for the whole branding team
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, this text offers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcas...
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| Format: | Book |
| Language: | English |
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Hoboken, New Jersey :
John Wiley & Sons ,
c2013
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| Edition: | 4th ed |
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| Online Access: | Table of contents only Contributor biographical information Publisher description |
| Summary: | From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, this text offers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands |
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| Physical Description: | x, 326 p. : col. ill. ; 29 cm. |
| Bibliography: | Includes bibliographical references (p. 314-315) and indexes |
| ISBN: | 1118099206 (hardback : alk. paper) 9781118099209 (hardback : alk. paper) 9781118416174 (ebook) 9781118418741 (ebook) 9781118431634 (ebook) 9781118465011 (ebook) 9781118465028 (ebook) |