Advertising : an integrated marketing communication perspective

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Advertising : an integrated marketing communication perspective

This second edition builds on the success of the market-leading first edition, recognising that advertising has become a blank canvas, where marketers must look beyond traditional media and conventional thinking to achieve success

Bibliographic Details
Main Author:	Belch, George E. [ (George Edward)] , 1951- (Author)
Format:	Book
Language:	English
Published:	North Ryde : McGraw Hill , c2012
Edition:	2nd ed
Subjects:	Advertising Communication in marketing Sales promotion

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