Advertising : an integrated marketing communication perspective
This second edition builds on the success of the market-leading first edition, recognising that advertising has become a blank canvas, where marketers must look beyond traditional media and conventional thinking to achieve success
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
North Ryde :
McGraw Hill ,
c2012
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| Edition: | 2nd ed |
| Subjects: |
Badak General Collection
| Call Number: |
HF5823 A38 2012 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1000151158 | OPEN SHELF (30 DAYS) | Book | Available |