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120801s2012 at eng |
| 020 |
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|a 0070997985 (paperback : alk. paper)
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| 020 |
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|a 9780070997981 (paperback : alk. paper)
|
| 050 |
0 |
0 |
|a HF5823
|b .A38 2012
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| 090 |
0 |
0 |
|a HF5823
|b .A38 2012
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| 245 |
0 |
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|a Advertising
|b an integrated marketing communication perspective
|c George E Belch ... [et al.]
|
| 250 |
|
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|a 2nd ed
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| 260 |
|
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|a North Ryde
|b McGraw Hill
|c c2012
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| 300 |
|
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|a xxviii, 644 p.
|b ill. (chiefly col.)
|c 26 cm
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
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0 |
|a Sales promotion
|
| 700 |
1 |
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|a Belch, George E.
|q (George Edward)
|d 1951-
|e author
|
| 999 |
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|a 1000151158
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|