Advertising an integrated marketing communication perspective
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
North Ryde
McGraw Hill
c2012
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| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xxviii, 644 p. ill. (chiefly col.) 26 cm |
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| ISBN: | 0070997985 (paperback : alk. paper) 9780070997981 (paperback : alk. paper) |