APA (7th ed.) Citation

Belch, G. E. (2012). Advertising: An integrated marketing communication perspective (2nd ed.). McGraw Hill.

Chicago Style (17th ed.) Citation

Belch, George E. Advertising: An Integrated Marketing Communication Perspective. 2nd ed. North Ryde: McGraw Hill, 2012.

MLA (9th ed.) Citation

Belch, George E. Advertising: An Integrated Marketing Communication Perspective. 2nd ed. McGraw Hill, 2012.

Warning: These citations may not always be 100% accurate.