Media research methods : understanding metric and interpretive approaches

Media research methods : understanding metric and interpretive approaches

Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches

Bibliographic Details
Main Author: Anderson, James A. (Author)
Format: Book
Language:English
Published: Los Angeles, California : SAGE Publications , c2012
Subjects:
Mass media > Research > Methodology

Similar Items

Similar Items