Media research methods : understanding metric and interpretive approaches
Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles, California :
SAGE Publications ,
c2012
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| Subjects: |
Badak General Collection
| Call Number: |
P91 3 A53 2012 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1000150901 | OPEN SHELF (30 DAYS) | Book | Available |