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120620s2012 cau eng |
| 020 |
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|a 1412999561 (paperback : alk. paper)
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| 020 |
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|a 9781412999564 (paperback : alk. paper)
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| 050 |
0 |
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|a P91.3
|b .A53 2012
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| 090 |
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|a P91.3
|b .A53 2012
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| 100 |
1 |
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|a Anderson, James A. ,
|e author
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| 245 |
1 |
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|a Media research methods :
|b understanding metric and interpretive approaches
|c James A. Anderson
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| 260 |
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|a Los Angeles, California :
|b SAGE Publications ,
|c c2012
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| 300 |
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|a xxi, 438 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. 418-426) and index
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| 505 |
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|a 1. Exploring the mediascape -- 2. Mapping the mediascape -- 3. Methods of exploration asking questions -- 4. Methods of exploration finding answers -- 5. From concepts to data -- 6. Research questions and hypotheses -- 7. Literatures and databases -- 8. Sampling -- 9. Statistics and statistical analysis -- 10. Designing surveys -- 11. Protocols for experiments -- 12. Coding text -- 13. Discursive protocols: creating texts -- 14. Critical interpretive methods: social meanings/media texts -- 15. Ethnographic methods -- 16. An excursion into writing
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| 520 |
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|a Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches
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| 650 |
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0 |
|a Mass media
|x Research
|x Methodology
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| 999 |
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|a 1000150901
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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