Media research methods : understanding metric and interpretive approaches
Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles, California :
SAGE Publications ,
c2012
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| Summary: | Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches |
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| Physical Description: | xxi, 438 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references (p. 418-426) and index |
| ISBN: | 1412999561 (paperback : alk. paper) 9781412999564 (paperback : alk. paper) |