Design is how it works : how the smartest companies turn products into icons
Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene illuminates the methods of companies that rely on design to stand out in their industry. -- [bo...
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| Format: | Book |
| Language: | English |
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New York :
Portfolio ,
c2010
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Table of Contents:
- 1. Porsche
- 2. Nike
- 3. LEGO
- 4. OXO
- 5. REI
- 6. Clif bar
- 7. Ace Hotels
- 8. Virgin Atlantic
- 9. The intersection of business and design