Design is how it works : how the smartest companies turn products into icons
Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene illuminates the methods of companies that rely on design to stand out in their industry. -- [bo...
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Bibliographic Details
| Main Author: |
Greene, Jay
(Author) |
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| Format: | Book
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| Language: | English |
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| Published: |
New York :
Portfolio ,
c2010
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| Subjects: | |
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