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120619s2010 nyu eng |
| 020 |
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|a 1591843227 (hardback : alk. paper)
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| 020 |
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|a 9781591843221 (hardback : alk. paper)
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| 050 |
0 |
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|a TS171
|b .G74 2010
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| 090 |
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|a TS171
|b .G74 2010
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| 100 |
1 |
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|a Greene, Jay ,
|e author
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| 245 |
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|a Design is how it works :
|b how the smartest companies turn products into icons
|c Jay Greene
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| 260 |
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|a New York :
|b Portfolio ,
|c c2010
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| 300 |
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|a 231 p. :
|b ill ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. 223-224) and index
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| 505 |
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|a 1. Porsche -- 2. Nike -- 3. LEGO -- 4. OXO -- 5. REI -- 6. Clif bar -- 7. Ace Hotels -- 8. Virgin Atlantic -- 9. The intersection of business and design
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| 520 |
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|a Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene illuminates the methods of companies that rely on design to stand out in their industry. -- [book jacket]
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| 650 |
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|a Branding (Marketing)
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| 650 |
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|a Industrial design coordination
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| 650 |
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|a Industrial design
|v Case studies
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| 650 |
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|a New products
|x Case studies
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| 999 |
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|a 1000153397
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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