Design is how it works : how the smartest companies turn products into icons
Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene illuminates the methods of companies that rely on design to stand out in their industry. -- [bo...
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Portfolio ,
c2010
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| Subjects: |
| Summary: | Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene illuminates the methods of companies that rely on design to stand out in their industry. -- [book jacket] |
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| Physical Description: | 231 p. : ill ; 24 cm. |
| Bibliography: | Includes bibliographical references (p. 223-224) and index |
| ISBN: | 1591843227 (hardback : alk. paper) 9781591843221 (hardback : alk. paper) |