Destination brands : managing place repuitation
Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical...
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford, U.K. :
Butterworth-Heinemann ,
c2011
|
| Edition: | 3rd ed |
| Subjects: |
Table of Contents:
- 1. Destination brand concepts
- 2. Destination brand challenges
- 3. Destination brand cases