Destination brands : managing place repuitation
Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford, U.K. :
Butterworth-Heinemann ,
c2011
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| Edition: | 3rd ed |
| Subjects: |
Badak General Collection
| Call Number: |
HF3501 D47 2011 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1000150162 | OPEN SHELF (30 DAYS) | Book | Available |