Destination brands : managing place repuitation

Destination brands : managing place repuitation

Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical...

Full description

Bibliographic Details
Main Authors: Morgan, Nigel (Author), Pride, Roger (Author), Pritchard, Annette (Author)
Format: Book
Language:English
Published: Oxford, U.K. : Butterworth-Heinemann , c2011
Edition:3rd ed
Subjects:
Advertising > Tourism
Tourism > Marketing

Similar Items

Similar Items