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20130113093000.0 |
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120607s2011 enk eng |
| 020 |
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|a 0080969305 (paperback : alk. paper)
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| 020 |
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|a 9780080969305 (paperback : alk. paper)
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|a HF3501
|b .D47 2011
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|a HF3501
|b .D47 2011
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|a Destination brands :
|b managing place repuitation
|c edited by Nigel Morgan, Annette Pritchard, Roger Pride
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| 250 |
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|a 3rd ed
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| 260 |
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|a Oxford, U.K. :
|b Butterworth-Heinemann ,
|c c2011
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| 300 |
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|a xvii, 370 p. :
|b ill. ;
|c 23 cm.
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| 500 |
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|a New ed. of: Destination branding : creating the unique destination proposition. 2011
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| 500 |
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|a Previous ed.: 2004
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| 504 |
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|a Includes bibliographical references and index
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|a 1. Destination brand concepts -- 2. Destination brand challenges -- 3. Destination brand cases
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| 520 |
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|a Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts
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| 650 |
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|a Advertising
|x Tourism
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| 650 |
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|a Tourism
|x Marketing
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| 700 |
1 |
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|a Morgan, Nigel ,
|e author
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| 700 |
1 |
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|a Pride, Roger ,
|e author
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| 700 |
1 |
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|a Pritchard, Annette ,
|e author
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| 999 |
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|a 1000150162
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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