Destination brands : managing place repuitation
Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford, U.K. :
Butterworth-Heinemann ,
c2011
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| Edition: | 3rd ed |
| Subjects: |
| Summary: | Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts |
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| Item Description: | New ed. of: Destination branding : creating the unique destination proposition. 2011 Previous ed.: 2004 |
| Physical Description: | xvii, 370 p. : ill. ; 23 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0080969305 (paperback : alk. paper) 9780080969305 (paperback : alk. paper) |