Principles of services marketing

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Principles of services marketing

A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the cred...

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Bibliographic Details
Main Author:	Palmer, Adrian (Author)
Format:	Book
Language:	English
Published:	London : McGraw-Hill , c2011
Edition:	6th ed
Subjects:	Marketing > Management Service industries > Marketing

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