Principles of services marketing
A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the cred...
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Bibliographic Details
| Main Author: |
Palmer, Adrian
(Author) |
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| Format: | Book
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| Language: | English |
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| Published: |
London :
McGraw-Hill ,
c2011
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| Edition: | 6th ed |
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| Subjects: | |
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