Principles of services marketing
A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the cred...
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill ,
c2011
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| Edition: | 6th ed |
| Subjects: |
| Summary: | A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the credit crunch impacts services marketing |
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| Physical Description: | xvii, 525 p. : ill. ; 26 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0077129512 (paperback : alk. paper) 9780077129514 (paperback : alk. paper) |