Principles of services marketing
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
McGraw-Hill
c2011
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| Edition: | 6th ed |
| Subjects: |
| Physical Description: | xvii, 525 p. ill. 26 cm |
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| ISBN: | 0077129512 (paperback : alk. paper) 9780077129514 (paperback : alk. paper) |