APA (7th ed.) Citation

Palmer, A. (2011). Principles of services marketing (6th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Palmer, Adrian. Principles of Services Marketing. 6th ed. London: McGraw-Hill, 2011.

MLA (9th ed.) Citation

Palmer, Adrian. Principles of Services Marketing. 6th ed. McGraw-Hill, 2011.