The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach byers directly

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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach byers directly

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer en...

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Bibliographic Details
Main Author:	Scott, David Meerman (Author)
Format:	Book
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons , c2011
Edition:	3rd ed
Subjects:	Internet marketing Public relations
Online Access:	Cover image

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