The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach byers directly
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer en...
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons ,
c2011
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Cover image |
Internet
Cover imageBadak General Collection
| Call Number: |
HF5415 1265 S36 2011 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1000147578 | OPEN SHELF (30 DAYS) | Book | Available |