The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach byers directly

Bibliographic Details
Main Author: Scott, David Meerman (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley & Sons c2011
Edition:3rd ed
Subjects:
Online Access:Cover image

MARC

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020 |a 1118026985 (paperback : alk. paper) 
020 |a 9781118026984 (paperback : alk. paper) 
050 0 0 |a HF5415.1265  |b .S36 2011 
090 0 0 |a HF5415.1265  |b .S36 2011 
100 1 |a Scott, David Meerman  |e author 
245 1 4 |a The new rules of marketing & PR  |b how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach byers directly  |c David Meerman Scott 
246 3 0 |a New rules of marketing and PR 
250 |a 3rd ed 
260 |a Hoboken, New Jersey  |b John Wiley & Sons  |c c2011 
300 |a xxxii, 366 p.  |b ill.  |c 23 cm 
650 0 |a Internet marketing 
650 0 |a Public relations 
700 1 |a Scott, David Meerman  |e author 
856 4 2 |3 Cover image  |u http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg 
999 |a 1000147578  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus