The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach byers directly

Bibliographic Details
Main Author: Scott, David Meerman (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey John Wiley & Sons c2011
Edition:3rd ed
Subjects:
Online Access:Cover image
Description
Physical Description:xxxii, 366 p. ill. 23 cm
ISBN:1118026985 (paperback : alk. paper)
9781118026984 (paperback : alk. paper)