APA (7th ed.) Citation

Scott, D. M., & Scott, D. M. (2011). The new rules of marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach byers directly (3rd ed.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

Scott, David Meerman, and David Meerman Scott. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Byers Directly. 3rd ed. Hoboken, New Jersey: John Wiley & Sons, 2011.

MLA (9th ed.) Citation

Scott, David Meerman, and David Meerman Scott. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Byers Directly. 3rd ed. John Wiley & Sons, 2011.