Brand Atlas : Branding intelligence made visible
"An innovative, full-color compendium to branding's best thinking from the world's leading brand strategists and practitioners A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes...
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley ,
c2011
|
| Subjects: |
Table of Contents:
- 1. Dynamics: brand landscape
- 2. Intelligence: brand basics
- 3. Drive: brand management
- 4. Details