Brand Atlas : Branding intelligence made visible
"An innovative, full-color compendium to branding's best thinking from the world's leading brand strategists and practitioners A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes...
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Bibliographic Details
| Main Authors: |
Wheeler, Alina
(Author),
Katz, Joel
(Author) |
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| Format: | Book
|
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| Language: | English |
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| Published: |
Hoboken, New Jersey :
Wiley ,
c2011
|
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| Subjects: | |
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