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Brand Atlas : Branding intelligence made visible

"An innovative, full-color compendium to branding's best thinking from the world's leading brand strategists and practitioners A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes...

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Bibliographic Details
Main Authors:	Wheeler, Alina (Author), Katz, Joel (Author)
Format:	Book
Language:	English
Published:	Hoboken, New Jersey : Wiley , c2011
Subjects:	Brand name products Branding (Marketing) Trademarks > Design

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